Complete rebrand of a leading Haitian startup ecosystem organization — from naming strategy to full visual identity, messaging framework, and social media launch strategy.
Create a brand identity that positions Startup Haiti as the authoritative, inspiring hub for entrepreneurship in Haiti — credible to international investors, aspirational to local founders.
Stakeholder interviews with 12 team members and 8 ecosystem partners. Competitive analysis of 15 similar organizations in Africa, Latin America, and the Caribbean. Positioning workshop resulting in a clear brand platform.
Logo system, color palette, typography, iconography, and brand pattern. Brand standards guide covering all use cases. Application across digital and print touchpoints.
60-day social media launch plan. Content calendar for first quarter. Messaging framework for key audiences: founders, investors, partners, and press. Launch event communication support.